Your membership is my business.
I help established membership-driven companies clarify and execute their unique path to growth.
Whether your membership is your sole offer or one of a few, I will work with you to create a plan to grow your paid subscriber-base, make delivery feel seamless, and enhance profitability at every step.
Youāre at stage of growth where youāre asking different questions ā but youāre tired of the same uninspired answers.
āHow do I launch my membership?ā becomesā¦ how can we optimize and evolve our promotions to make them more sustainable (and profitable) as the business matures?
āWhatās the best sales strategy?ā turns intoā¦ how can we get clearer on whatās driving our revenue ā so we can do more of what works and eliminate what doesnāt?
āHow can I get a foothold in a crowded market?ā isnāt your concernā¦ but maintaining your position as a market leader and improving your results year on year is.
Iām Natalie Taylor.
If you want to grow revenue for your online membership without adding unnecessary complexity, letās talk.
As a marketing strategist & growth consultant for membership-driven companies, Iāll help you dial in your sales efforts and get more from your promotions ā whether your model is evergreen, live launching, or a combination of both.
Memberships come with unique challenges (and many moving pieces) that canāt be solved by simply āadding moreā.
Itās my role to help you focus on your best opportunities for growth while also ensuring your membership is fully supportive of your goals ā for how you want to work, the impact you want to have, and what truly lights you up.
Hereās how we can work together:
NEW! Mini-VIP Day: Make Your Membership Irresistible š±
NEW! Mini-VIP Day: Make Your Membership Irresistible š±
For when you need a strategic thought partner who can see the full picture. Whether your goal is membership growth, driving retention or making delivery feel easier, Iāll help you find the best path to get there and guide you along the way.
No hype or weird tactics; just a smart plan that makes sense for you, with a relentless focus on results. Learn more:
Revenue Growth Consulting for Membership-Driven Businesses
Fractional CMO (Chief Marketing Officer)
As a fully integrated member of your team, I take care of the marketing function in your business, develop a robust strategy and lead the initiatives that we set together ā so you can get back to doing the things youāre best at.
Weāll identify your best opportunities for growth, make key decisions about marketing and promotions, and Iāll guide your team through the execution.
Youāre out of the weeds and Iām making sure all the pieces work smoothly together. Designed for companies that generate 50% or more of their annual revenue from their membership (or want to).
Bespoke Membership Launch
Strategy & Copywriting
I work with a select number of industry-leading experts each year to help them re-imagine their membership launches, then craft sales copy to drive engagement, conversions and new member retention.
Availability is strictly limited and packages are fully customized to your needs. Learn more & inquire about working together:
Starting a membership is one thing, but the reality of running a membership at scale comes with unique challenges.
If youāre looking to iterate and grow while staying true to why you started your membership in the first place, this podcast is for you.
The Podcast:
Membership-Driven Business
Get The Newsletter for Membership People
Memberships arenāt like other offers and they require a different approach. I write 1-2x a week on topics like how to grow your membership sustainably, whatās working for my clients, and how to stay ahead of the curve.
Bottom line: if you have a membership, you want this newsletter!
(If you donāt dig it, just hit unsubscribe anytime.)
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Sally Haughey, Founder of Wunderled:
āWorking with Natalie has really helped us lean in for growth. I had ideas about how to do it, but I didnāt know what was really going to work. Swinging from the hip wasnāt working anymore.What Natalie brings to our conversations is the full picture. Iām just struggling to get all of my to-do list done, ensure my team is OK, and that everything is in place. She shows me where to focus, and what is a waste of time.
I am now hyperfocused with my time and energy, and seeing a bigger payback. Our last 2 launches with Natalie saw us get better results with half the work. I also have a better realization of my team behind me, which feels just as valuable as the additional revenue.
Launching to my list now feels like an act of love, not begging for money. Itās an act of service. In the middle of launching, people respond and thank us for the way we communicate with them.
Natalie just has this spidey-sense about the market and our audience. She is the person you want when youāre ready to spend less time working on your business, and see more growth. Itās mind-boggling. Less time, more growth.ā
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Patty Palmer, Founder of Deep Space Sparkle:
āWhen people ask what happened to make this enrollment period so successful, I tell them about Natalie. I wish I had hired her sooner.I needed someone who could take an objective look at everything, see where I was making assumptions and catch the things I was blind to ā the things that my community needed to be hearing from me.
Natalie created a beautiful, cohesive messageā¦ it led people down a path that made sense. This allowed me to do what I do best, which is talking to the community and promoting our membership during enrollment week.
This year, we doubled our enrollment and I believe it was because we hired Natalie. I felt that we were speaking so clearly to our customersā problems, their objections, and how the membership was going to help them with everything they need.
Natalie treated my customers beautifully and spoke their words with honesty and grace. She was professional and communicative through the entire project. I never doubted that my investment was going to the best place possible for my myself and the members.ā
